The creative process does have its limits. Just how much can you do to improve a pair of jeans?
If you’re Paul Smith, quite a lot. This innovative and well-established British designer has been turning the fashion industry upside down on a regular basis for over 20 years, challenging preconceived ideas and notions and inspiring a whole new generation of creative geniuses in the process. His reputation goes before him, so if you pick up anything with a Paul Smith label on it, including a pair of jeans, you know you’re talking quality.
Paul Smith Jeans are specifically designed to be casual, comfortable and thoroughly wearable. Rather than going down the road of adding a wealth of unnecessary detailing, fancy stitching and fashion bells and whistles, Paul Smith Jeans focus on the fit, the feel and the look. The result is a pair of jeans that you’ll want to wear all day, every day. Don’t think that the attention to detail is lacking though – Paul Smith Jeans have their own, understated and subtle individual touches, making them stylish and encompassing that all-important aspect of men’s fashion – function. These are jeans designed to be worn, are hardwearing, durable and rugged without feeling rough or as if they were made out of ‘cardboard’. Finding a pair of jeans that fit both around the waist and the hips is never easy. But with Paul Smith Jeans, it’s these areas that get the attention to detail, meaning that every pair fits all the way down.
