Luke 1977

Luke is an independently owned design label that represents the very best of British innovation, design flair and brand development. The company has built up a reputation for producing high-end men’s fashion distributed though a very tight network to keep that air of exclusivity. Recognised for its edgy, detailed and fundamentally practical interpretation on contemporary menswear, the brand is gaining popularity amongst those in the know and those who are looking for more from their clothes than just another label.

The inspiration for their 21st Century designs comes from what men actually want to wear every day – a combination of the modern lad, a gentleman, a working class hero and a bit of a rogue. Luke makes clothes for men who don’t want fashion to get in the way of their daily life. Their range includes everything from shirts to jackets, knitwear, long sleeve tee-shirts and accessories, all perfectly designed to work in any environment – be that down the pub, on the terraces or at the office. Luke enables stylish men to dress down but still have that element of haute couture, fly the flag for British design and be very much part of the ‘Cool Britannia’ look. The emphasis is on practical, well-trusted design classics with a modern twist, freshening up something as simple as a tee-shirt and turning it into a fashion essential. By juxtaposing classic and contemporary, Luke has managed to strike a balance between smart-casual, street-wise and classy that works perfectly every time.