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Ed Hardy
The designers at Ed Hardy like having fun. This shines through in their clothes – with bright, bold colours, eye-catching designs and a ‘devil may care’ attitude that is perfectly suited for a young, vibrant clientele.
Ignoring the hard and fast rules of the fashion world, Ed Hardy goes all out; turbo-charged colours challenge your concept of design conformity and results in a fusion of ideas that all jostle for position and your undivided attention. Fun, free and fresh, the concept is all about bringing colour and life back into the ‘urban uniform’ and breaking free of the shackles of normalcy. Drawing a huge amount of inspiration from the colourful world of tattoos, Ed Hardy reflects a new generation’s obsession with decoration, art of the highest calibre and clothes that stand out from the crowd.
In the heart of all this vibrancy lies one solid foundation though – form is nothing without function. The clothes may shout cutting edge fashion, but the traditional tailoring values that ensures every single piece is as good as it can possibly be still underpin the values of this young company. Quality is never compromised for style and the company pays strict attention to every detail. Stitching is always perfect, detailing is crisp, fresh and durable and the overall effect is streetwear that doesn’t look out of place in the trendiest of nightclubs. Ed Hardy is quickly developing a devoted following and with eye-catching designs and clothes that aren’t afraid to have a little fun, that following looks set to grow.