The name Victorinox may not be instantly recognisable, but say the words ‘Swiss army knife’ and you know you’re dealing with an iconic brand. The company was founded in 1884 and the famous emblem of a cross in a shield has appeared on every genuine Swiss army knife since 1909. The brand is sold to over 100 countries worldwide and is an established part of almost every little boy’s dreams – to own a genuine Swiss army knife.
Today, the company has expanded to produce accessories for those who love the outdoors. Their accessories include everything from precision, Swiss-made watches to fragrances, travel gear and fashion accessories. Their fashion line incorporates the very latest materials, designed to stand up to anything the elements can throw at them. Versatile and functional, Victorinox clothes take their inspiration from the legendary Swiss army knife, ensuring that functionality is the driving principle behind the designs. Victorinox clothes are meant to be outdoors, keeping you warm, dry and comfortable. Anything less would be totally unacceptable and the same amount of research and development goes into every garment as into the brand’s iconic pocket-knives.
Victorinox isn’t a fashion house or a trendy label. It’s an honest, practical and stylish range of clothes that doesn’t need the trappings of the catwalks of Milan to sell it to the masses of devoted clientele. The name of Victorinox may not be a household name. But the reputation and heritage of the label is enough to tell you that you’re dealing with something a little bit special and very much out of the ordinary, something you can depend upon and something that will last you for a very long time.
