Nicholas Deakins

Established in 1991, Nicholas Deakins was initially a small collection of four samples created by Craig Nicholas Tate, then studying for a degree in Fashion and Textile. His samples captured the imagination of English manufacturer W. J. Brookes and the brand of Nicholas Deakins was born. The smart, wearable and stylish clothes became an immediate hit in the clubs and terraces of London, turning Nicholas Deakins into an instant success and propelling the label into the limelight.

Innovative design and a flair for the unusual has turned the label into a global phenomenon that still manages to retain its core values of superior quality production, individualism and style. The brand has now expanded to encompass footwear, clothing and even kid’s wear, making Nicholas Deakins a household name.

Never afraid to experiment, Nicholas Deakins has particularly impacted the footwear market, taking simple, classic designs and putting a completely new twist on them. The iconic Counter Boot has taken the concept of the humble desert boot and completely reinvented it, giving it a distinctive look that is unrivalled and unmatched by any other designer. It’s this willingness to mess around with classics and produce something new and original that has helped propel Nicholas Deakins into the major league of fashion. Constantly fresh and new, the label continues to expand on this solid foundation, taking men’s fashion in new and unexpected directions.