One of the most recognised of all popular menswear brands, Stone Island has produced over 400,000 garments to date and is still as fresh, innovative and as exciting as ever. The brand has spent a great deal of time and money on research and development, ensuring that the very latest in manufacturing techniques, fabrics and cuts are incorporated into its constantly expanding range of menswear. With a characteristic flair and attention to detail, Stone Island relies on close ties with specialist fabric manufacturers to constantly push the boundaries of men’s fashion.
The emphasis is on form, functionality and practicality. Stone Island menswear isn’t designed to be worn just on high days and holidays. It’s designed to be worn day in, day out and still retain that freshness that keeps the label at the leading edge of the fashion world. Rather than following everyone else, Stone Island sets its own trends, and in doing so raises the bar every time a new collection comes out. The label draws inspiration from military uniforms and workwear, capturing the work ethic into its designs and making them a part of the creative process. Through a fusion of cutting edge design and a thorough understanding of what men want from their clothes, Stone Island has carried on setting trends, bucking ideas and selling to hundreds of thousands of devoted followers for decades. Their latest collection merely carries that notion forward and presents a fresh challenge to the rest of the industry to try and keep up.
