In the late 1970s, footballing legend Johan Cruyff realised that he was in an enviable position. Not only was he one of the world’s greatest footballers; he also realised that his unique insight into the game gave him a perfect opportunity to diversify into a completely different profession – sports wear. Teaming up with Italian designer Emilio Lazzarini, Cruyff started work on the ultimate sports shoe.

Now, Cruyff has established a brand that is recognised throughout the world of professional football as being one of the leading exponents in shoe design. That has inevitably filtered down into the general population and Cruyff’s sports shoes are now available to a discerning clientele who look not only for form in their footwear, but functionality as well.

Lazzarini is the genius behind the design, producing a flexible, well-fitting sports shoe that performs to professional sporting standards – whether you’re on the track or walking down the street. Subtle colours, subtle detailing and an understated elegance that raises it above your average sneaker, Cruyff sports shoes are also inherently practical and functional. Cruyff isn’t attempting to go head to head with the big brands. They’ve maintained an independence and unique look that creates their own niche in the market, preferring to concentrate on producing exceptional quality designs made from the very best materials and all with that intrinsic dedication to form and functionality. Cruyff sports shoes are for people in the know, not just for committed football fanatics but for anyone who appreciates something that aims that little bit higher.