The name of Giorgio Armani is a towering giant in the fashion world. The most successful designer ever to come out of Italy, Armani is at the top of the haute couture world of fashion with landmark collections at every major fashion event around the world.

Armani hasn’t lost sight of his clientele, though. Not just popular amongst the great and the good, Armani is also a fashion icon in the clubs, bars and high streets of every major city around the world. This urban environment is the perfect arena for the Armani label to explore a wider audience, and they do this with their premium quality jeans.

The same care, attention to detail and design flair that goes into the movie-star dresses of the catwalks also goes into something as simple as a pair of jeans, lifting them out of the mundane and into the realms of high fashion. Armani jeans stand for quality, a perfect fit and style, with each new collection adapted to introduce fresh new elements and make them stand out from the crowd. Every detail is meticulously crafted, every rivet perfectly placed and even every stitch is designed to conform to two basic principles – form and function. The form has to be to Armani’s exacting standards. But the clothes must function too, and it’s this wearability that makes Armani jeans so popular. It’s not all about the label – it’s about the clothes as well.